Deep linking – Concepts and Practice
Those links on a site that directs visitors to an internal page (or article) from another site (except homepage), are called deep links. In the case of affiliations, a deep link is extremely useful because it allows the owner of the site to recommend a product / service from a trader online, such exemption visitor browsing through the site operator and sending it directly to the page product / service. Unfortunately, being familiar with banners, we sent in 90% of cases, the homepage, the most used tools in the Romanian affiliations seem to be exactly banners.
It is wrong to use banners with affiliate link, but this way we can lose the opportunity to establish a relationship between the text of a page and site/product recommended, this is a very important aspect in the affiliate marketing. Details below this statement.
The links can be more powerful
From my point of view, a deep link correctly positioned within the text of a page, can be more effective than a banner image placed on top of a site (this being the most common position for banners). I refer to the number of clicks, but the number of sales. In other words, this rule does not apply only to programs CPA / CPS, because if CPC, the main aim is to obtain clicks.
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